Pure is setting a new standard in the hair industry.

For too long, salons felt transactional, impersonal, and driven by sales rather than genuine connections.

Pure set out to change this narrative, creating a sanctuary where authenticity, care, and craftsmanship come together to offer something truly unique to Hobart. The vision for the salon started with a simple yet powerful belief: happy staff create happy clients. The founder understood the importance of fostering a positive environment where team members feel valued, supported, and empowered to grow.

This focus on community and mentorship became a cornerstone of the salon’s ethos. By providing opportunities for young stylists to learn, experiment, and define success on their own terms, Pure isn’t just a workplace—it’s a place where careers flourish and relationships thrive.

We pride ourselves on providing the ultimate salon experience, with knowledge and professionalism in a relaxing environment.

Our Values

  • At Pure, reliability is the foundation of everything we do. From consistent results to dependable service, we prioritise building trust with our clients and team. You can count on us to deliver quality and care at every touchpoint, ensuring your experience is seamless and stress-free.

  • Pure thrives on fostering a sense of belonging. We are more than a salon; we are part of the local community. By supporting local talent, engaging in collaborations, and creating opportunities for growth, we aim to make a meaningful impact on those around us.

  • We believe in being true to who we are. Pure is a space where genuine connections flourish, free from pretence or pressure. Our approach is honest and transparent, creating an environment where clients and staff alike feel valued and respected.

Rooted in excellence, elevated with heart - this is Pure.

Pure is warm, approachable, and professional, balancing sophistication with a sense of genuine care. Our salon is a space where professionalism meets genuine warmth—where every guest is treated with care, attention, and respect. Whether you’re here for a fresh cut, radiant color, or a moment of calm, our talented team is dedicated to helping you look and feel your best.